eBAY SALE PROPOSAL

We proposed a new idea that offers a way to encourage customers to sell on eBay, rather than just using it to buy.
As an alternative to a straight offer to encourage new sellers we proposed that customers choose their own day to
start selling. This then gives them time to prepare their items and also means that eBay do not experience the peaks
and troughs that standard offers often create.

We named this day ‘My eBay day’. The launch email links through to a landing page where the customer can choose
their day and also see more information on how to sell on eBay. There were a series of reminder emails to guide the
customer though the process and remind them of their upcoming event. On the day of the event they
would receive a final ‘Happy eBay day’ card to recognise the big day.

We also proposed an app that a customer can use to get estimated values for some of the items they have around the house. The phone's camera would recognise the objects and give a value based upon the previous sale price of similar items on eBay. We believe this would be a great device to help customers unlock the money in their unwanted belongings.