DAN / CLARKE

User Experience Leader passionate about elegant design solutions, built on the solid foundations of customer insights and business data, and created using proven User Centred Design methodologies.

I consider myself a passionate, pragmatic and approachable design leader who enjoys building strong cross-functional relationships. I have a personal passion for identifying and developing new talent within a culture built on collaboration and trust.

Transforming insights and data into inspiring and bold creative that makes an emotional connection with the customer is at the heart of my approach and creative philosophy.

Continued testing and learning allows designs to be optimised to ensure user feedback is addressed and the product performs against the users needs.

All great design comes from a good brief and thorough research. Being able to listen to user feedback is critical to producing products that work and encourage engagement.

LISTEN

CREATE

OPTIMISE

KIND WORDS FROM PEOPLE I'VE WORKED WITH