MINI COUNTRYMAN DIRECT MAIL PACK

The new MINI countryman allows owners to go anywhere and experience more adventure than ever.
The idea behind this direct mail pack was to demonstrate that with the new Countryman you do not need to be
restrained by rules set by others. The pack had a mix of car images interspersed with images of signs warning
people of things they cannot do. These images all had stickers of the Countryman placed over them to turn
the negative rule into a positive action.